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Gender equality | Anti-discrimination

Gender Equality Logo

a draft for the new corporate design of the control center for women and equality policy of the state of Saxony-Anhalt

Conceptualization

Graphic Design

Communication Strategies

Campaign

Conceptualization

Communication Strategies

Graphic Design

Campaign

The Challenge‚Äč

Visualize equality & belonging

  • Symbolism often only refers to cis women
  • Patriarchal narratives should not be reproduced
  • Outdated design no longer appeals to the target group
The Process

Research gender identity & target group

  • Analysis & research of current logo designs and problems
  • Understanding the FLINTA* target group
  • Development of a new gender equality symbol
The Result

Inclusive Equality & gender symbol

  • The logo addresses the target group of women, lesbians, gays, bisexuals, transgenders, transsexuals and intersex people
  • Alignment with the current CI
The Challenge

Visualize equality & belonging

  • Symbolism often only refers to cis women
  • Patriarchal narratives should not be reproduced
  • Outdated design no longer appeals to the target group
The Process

Research gender identity & target group

  • Analysis & research of current logo designs and problems
  • Understanding the FLINTA* target group
  • Development of a new gender equality symbol
The Result

Inclusive Equality & gender symbol

  • The logo addresses the target group of women, lesbians, gays, bisexuals, transgenders, transsexuals and intersex people
  • Alignment with the current CI

Projectmanager: Lia

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