Loading
Gender Justice | Slow Fashion

Flügge Clothing

a gender neutral fashion label with a focus on sustainability, zero waste & empowerment

→ fluegge-clothing.com

Conceptualization

Production

Campaigns

Graphic Design

Conceptualization

Campaigns

Production

Graphic Design

The Goal

Empowerment through self-determination

  • To empower everyone to express themselves freely through fashion
  • Strengthening your own physical self-determination
  • Zero-waste, slow fashion, genderless, handmade & local
The Process​

Sustainable material search & prototyping​

  • Brand development through direct target group analysis
  • Design drafts of the first collection and material tests
  • Creation of webshop, website & Instagram account
The Result​

New fashion Label with two collections​

  • Successful web shop release in autumn 2022
  • Own production & design drafts of all clothing items
  • Active sales & development of new collections
The Goal

Empowerment through self-determination

  • To empower everyone to express themselves freely through fashion
  • Strengthening your own physical self-determination
  • Zero-waste, slow fashion, genderless, handmade & local
The Process

Sustainable material search & prototyping

  • Brand development through direct target group analysis
  • Design drafts of the first collection and material tests
  • Creation of webshop, website & Instagram account
The Result

New fashion Label with two collections

  • Successful web shop release in autumn 2022
  • Own production & design drafts of all clothing items
  • Active sales & development of new collections
theodds_fluegge_05
theodds_fluegge_04
theodds_fluegge_03
theodds_fluegge_06

Projectmanager: Samira

Back To Top